Our Adventures

It might sound unusual for a brand to close on the busiest shopping day of the year, but as a family of farmers and passionate advocates for New Zealand wool, we’ve decided to step away...

Find us at Wellington Airport for the next 3 weeks! Stop by, have a chat, and enter to win a Weekender while you're there.

With Father's Day coming in hot on the first of September (here’s your helpful reminder), it makes a lot of sense to give a big shout out to all the dads who have helped get Papanui Est...

Meet Claire and Troy, the faces of our recent campaign and founders of Tora Collective, a sustainable fishing business bringing you kaimoana straight from sea to plate. Based on the Tor...

  They always say that if you’re going to create a product, you should always base it on what you know. Well when you’re raising a child, have another on the way and happen to be overse...

Having our Honest Wolf flagship store in Hunterville comes with a bunch of perks. There’s plenty of parking, you’ll never see a traffic light, and we’ve got a ridiculously oversized ...

As a farming family, we started Honest Wolf with a deep understanding of the fashion industry. Kidding – we have ‘inside’ gumboots. As you can imagine, we had a lot of research to do. Wh...

We caught up with stylist Tori Ambler, who put together the looks for our recent campaign photoshoot - click here to learn about how she uses and styles her Mini Tote.

We are excited to share behind the scenes of our fresh new imagery from our latest campaign, shot right here on the farm—the home of Honest Wolf.