Welcome to Honest Wolf

Welcome to Honest Wolf, a designer bag and accessory brand born in New Zealand’s back country. Our range is made from wool that we farm on our land. Each piece is designed here and crafted to withstand the farm before it takes on the city.
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New to the Wolf Pack

After five years as a firm favourite, the Everyday is back. Refined, reinforced and looking rather good. Meet the new Turakina Wool Everyday Bag, with a more structured finish, riveted handles, updated leather logo patch and our signature wool bale. Still made with Papanui Estate Wool and ready for whatever your everyday throws at it, now available in Forest and Navy, with Black coming soon on pre-order.

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Honest wolf wool everyday tote bag black product
Honest wool wool everyday bag black lifestyle. A person carrying a large black canvas tote bag with dark leather handles and silver-tone hardware, standing on a wooden porch next to a white house.
The Turakina Collection

The Wool Everyday Bag - Black

$329.00 NZD
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Honest wolf wool everyday tote bag navy blue product
Honest wolf wool everyday tote bag navy blue lifestyle
The Turakina Collection

The Wool Everyday Bag - Navy

$329.00 NZD
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Honest wolf wool everyday tote bag forest green product
Honest wolf wool everyday tote bag forest green lifestyle
The Turakina Collection

The Wool Everyday Bag - Forest

$329.00 NZD

The Quilted Collection

First launched in Forest Green and sold out three times, our Quilted Collection quickly became a fan favourite. Designed by Sam and inspired by the ridgelines, woolsheds, and texture of life on our third-generation farm, Papanui Estate, this tactile edition brings that same story to life, now in a deep, classic Navy too.

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The Quilted Collection

Wolf Pack Bag
The Quilted Crossbody - Navy
$489.00

Free shipping on all orders for a limited time.

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Personalise your Honest Wolf

Nearly every Honest Wolf can be a little more yours with custom embroidery or embossing.

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Come say hello in person

Honest Wolf Storefront

2 High Street,

Hunterville, 4730, New Zealand
Monday - Friday: 9am - 4pm

Saturday: 9am - 3pm

Sunday: 10AM - 4PM

Spend $199 and receive a free gift on us.

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