New Zealand owned and operated for three generations

Nestled in the heart of New Zealand’s North Island, Papanui Estate covers 3,300 hectares and is home to over 25,000 happy, healthy sheep. Family-run since back in the day, we’ve been caring for our friendly flock for more than 80 years. Honest Wolf gives us a new way to share our passion for Papanui Estate Wool, resulting in bags and travel accessories that aren’t easy to ignore.

Hunterville, New Zealand
-39.67 N , 175.54 E

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Shop our collection of Papanui Estate Woollen bags, luggage, and travel accesories. Our range includes our best-selling New Zealand pieces like The Casual Shopper, The Everyday and The Tote. Designed in the backcountry of New Zealand our Honest Wolf comes in colours that reflect the landscape and with gifting in mind, can be personaliised with an embroidered monogram.


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The Tote

“Sits well on your shoulder, straps aren’t too long & sits perfectly on the floor. I could go on & on…. Love this bag"

Gemma, Tote Bag

Kind Words

“My Weekender has survived camping, surfing, snowboarding, and even a couple of stag do’s. It’s my go-to whenever I'm on the road."

Jason, Weekender


"They look fantastic and this special gift will be enjoyed by the young couple on their travels over the coming years."

Carol, Weekender

Kind words

"I’m a big fan of your products. People rave about my Tote Bag. It’s brilliant. I only wish I had it 7 years ago when I first became a working Mum. Brilliant innovation"

Gemma, Tote Bag

Kind Words

"This is the bag of bags! I absolutely love it. It’s useful, classy and comfortable to carry. My favourite part is the lining."

Tracy, The Tote