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Welcome to Honest Wolf

Lovely to meet you. We are a designer woollen bag and accessory brand, born in New Zealand’s back country. Our range spans everything from tote bags, duffle bags, and travel bags, to briefcases, wallets, backpacks and caps. Our pieces are made with Papanui Estate Wool and ethically sourced local leather. They are designed right here in New Zealand, and crafted to withstand the farm before they take on the city.

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The Quilted Mini Tote
$529.00
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The Quilted Weekender
$629.00
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The Quilted Crossbody
$489.00
The Heritage Bag - Midnight
$269.00
Honest Wolf Everyday bag Taupe
The Everyday - Taupe
$299.00
The Crossbody - Midnight
$429.00
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The Wash Bag - Navy/ Brown - View of bag
The Wash Bag - Navy
$180.00 $229.00
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The Wash Bag - Forest Green - Side view of bag
The Wash Bag - Forest Green
$180.00 $229.00
The Wool Cap - Classic Navy - View of cap side on
The Wool Cap - Navy
$89.00
Honest Wolf - Overnighter bag with side pocket for shoes displaying
The Weekender - Navy
$599.00
The Wool Cap - Moss - View of whole cap
The Wool Cap - Moss
$89.00
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The Heritage Bag - Midnight Cream IS OUT OF STOCK. Get notified when it’s back in the pack
The Heritage Bag - Midnight Cream
$269.00

New Zealand owned and operated for three generations

Nestled in the heart of New Zealand’s North Island, Papanui Estate covers 3,300 hectares and is home to over 25,000 happy, healthy sheep. Family-run since back in the day, we’ve been caring for our friendly flock for more than 80 years. Honest Wolf gives us a new way to share our passion for Papanui Estate Wool, resulting in bags and travel accessories that aren’t easy to ignore.

Read our story
Hunterville, New Zealand
-39.67 N , 175.54 E

We’ve pulled together the perfect collection of gifts for the men in your life

We’ve pulled together the perfect collection of gifts for the ladies in your life

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Sale Sale Sale Sale Sale Sale Sale Sale Sale Sale Sale Sale Sale Sale Sale Sale Sale Sale Sale Sale Sale
The Wash Bag - Navy/ Brown - View of bag
The Wash Bag - Navy
$180.00 $229.00
The Wool Cap - Classic Navy - View of cap side on
The Wool Cap - Navy
$89.00
The Weekender - Forest Green - view of side of the bag
The Weekender - Forest Green
$599.00
Honest Wolf - Overnighter bag with side pocket for shoes displaying
The Weekender - Navy
$599.00
Honest wolf Mans billfold wallet - black
Men’s Billfold Wallet - Black
$159.00
The Wool Cap - Moss - View of whole cap
The Wool Cap - Moss
$89.00
The Legacy Wool Cap - Black
$99.00
The Weekender - Midnight Brown - side view of the bag with pocket detail
The Weekender - Midnight/Brown
$599.00
The Wool Cap - Black - View of cap
The Wool Cap - Black
$89.00
The Duffle - Midnight Black
$689.00
The Weekender - Midnight Black - view of back side and end with shoe pocket
The Weekender - Midnight/Black
$599.00
The Overnighter
$549.00
Honest Wolf Everyday bag Taupe
The Everyday - Taupe
$299.00
The Wool Cap - Classic Navy - View of cap side on
The Wool Cap - Navy
$89.00
The Mini Tote - Navy
$499.00
Honest Wolf Mini Tote Mid Brown bag
The Mini Tote - Midnight Brown
$499.00
Honest Wolf Everyday bag Navy
The Everyday - Navy
$299.00
Honest Wolf Mini Tote Mid Black bag
The Mini Tote - Midnight Black
$499.00
The Everyday - Forest Green
$299.00
Honest Wolf - Overnighter bag with side pocket for shoes displaying
The Weekender - Navy
$599.00
The Weekender - Forest Green - view of side of the bag
The Weekender - Forest Green
$599.00
Honest Wolf Mini Tote Taupe bag
The Mini Tote - Taupe
$499.00
The Wool Cap - Moss - View of whole cap
The Wool Cap - Moss
$89.00
Sold out Sold out Sold out Sold out Sold out Sold out Sold out Sold out Sold out Sold out Sold out Sold out Sold out Sold out Sold out Sold out Sold out Sold out Sold out Sold out Sold out
The Everyday - Midnight Black IS OUT OF STOCK. Get notified when it’s back in the pack
The Everyday - Midnight Black
$299.00

Personalise your Honest Wolf

Shop all customisable products View all

Custom embroidery available

Tote Bags

Custom embroidery available

Duffle Bags

Custom embroidery available

Work Bags

Custom embroidery available

The Washbag

Custom embroidery available

The Sleeve

Custom embossing available

Luggage Tag

Custom embossing available

Billfold Wallet

The Quilted Collection

A limited-edition range featuring the Quilted Weekender, Quilted Mini Tote, and Quilted Crossbody. Did we mention they are quilted? Good, because they are stunningly quilted. Like all our Honest Wolves, each piece is crafted with ethically sourced New Zealand leather, YKK hardware, and 100% Papanui Estate Wool. However, this range uses more wool than ever before.Partly because the weathered corrugated iron-inspired pattern calls for it – but also because we’re on a mission to push the potential of New Zealand wool. The more we use, the more value returns to the Kiwi farming community. 

Shop The Quilted collection
KIND WORDS

Loving my Mini Tote, especially the fact that it stands upright so it's easy to access the pockets. It looks really good and I love the NZ sustainable story I can tell when people ask me.

Christine D, Mini Tote

I LOVE the navy colour of this bag. This is my second bag, same design. I am a teacher and I lug a lot to and from school, this bag is the first bag that actually fits everything and it is bliss to use. Love the leather handles, LOVE the interior design with wee slots and pockets. PERFECT!!!!

Julie R, The Everyday

The products produced by Honest Wolf are the epitome of Quality NZ made. I bought the weekender for my wife as a gift after watching their documentary on Country Calendar. It's perfect for a weekend getaway and we can't wait to take it overseas and be the envy of others.

Mitch, The Weekender

Loving my tote, the wool and leather really practical and beautiful. Such a handy carry-all with room for overnight gear. Suits my agricultural aesthetic! Love how it looks and well designed , stands up by itself and fits behind seat in car. Thank you!

Niki, Tote

This is the bag of bags! I absolutely love it. It’s useful, classy and comfortable to carry. My favourite part is the lining.

Tracy, The Tote

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