Lovely to meet you. We are a designer woollen bag and accessory brand, born in New Zealand’s back country. Our range spans everything from tote bags, duffle bags, and travel bags, to briefcases, wallets, backpacks and caps. Our pieces are made with Papanui Estate Wool and ethically sourced local leather. They are designed right here in New Zealand, and crafted to withstand the farm before they take on the city.Shop Now
New Zealand owned and operated for three generations
Nestled in the heart of New Zealand’s North Island, Papanui Estate covers 3,300 hectares and is home to over 25,000 happy, healthy sheep. Family-run since back in the day, we’ve been caring for our friendly flock for more than 80 years. Honest Wolf gives us a new way to share our passion for Papanui Estate Wool, resulting in bags and travel accessories that aren’t easy to ignore.
Hunterville, New Zealand-39.67 N , 175.54 E
The frost has gone and spring’s in full swing. With a change of season, there’s no better time to update your accessories. Get back to exploring the great outdoors with the Backpack. Lighten the commute with the Sleeve. And prepare for the flurry of farmers’ markets with the Everyday.Shop the Spring collection
“Sits well on your shoulder, straps aren’t too long & sits perfectly on the floor. I could go on & on…. Love this bag"
Gemma, Tote Bag
“My Weekender has survived camping, surfing, snowboarding, and even a couple of stag do’s. It’s my go-to whenever I'm on the road."
"They look fantastic and this special gift will be enjoyed by the young couple on their travels over the coming years."
"I’m a big fan of your products. People rave about my Tote Bag. It’s brilliant. I only wish I had it 7 years ago when I first became a working Mum. Brilliant innovation"
Gemma, Tote Bag
"This is the bag of bags! I absolutely love it. It’s useful, classy and comfortable to carry. My favourite part is the lining."
Tracy, The Tote