Behind the scenes on Papanui Estate
The day started at the crack of dawn, with photographer Taylor Prichard and Sam scaling the hills, chasing the perfect sunrise shot.
Our two models, Cam and Hannah, were styled by Tori Ambler, who pulled together looks from a mix of Aotearoa labels that spoke to our relaxed, rural spirit and highlighted the essence of Honest Wolf.
Despite a heavy downpour in the paddock and a car stuck in the mud, the day went off without a hitch. We shot in a few different areas of the farm, from the woolshed to the homestead. There were a few guest appearances from the labradors' Ted and Murphy, the sheep posed well, and the sun shone by afternoon
It was such a fun, memorable day with so much effort from everyone involved, and we’re so proud of how the campaign turned out. We hope you love it as much as we do!