They're a Modern Day Scent company. Not tied to heritage or tradition of overtly fancy puffery, they're about modern, understated luxury - used liberally.
Scent is at the centre of everything they do. Yet they craft their products to be both beautiful and uplifting, practical and effective. Spanning Body, Hair, Home, Pet and Essential Cleaning supplies – they're about elevating experiences through scent on the daily.
We're Sam and Sophie Hurley. We run the cutter at Honest Wolf, our third generation farm at Papanui Estate in the North Island of New Zealand.
We've been shearing and caring for sheep ever since we can remember. Our 3,300 hectare property has been thriving for more than 80 years and we plan to keep it alive and well for at least another century or two. Papanui Estate Wool is well looked after and sustainably farmed with over 25,000 happy, healthy sheep who graciously let us remove over 170 tonnes of wool every year.
Because of this, we've decided to design and craft a range of Honest Wolf fashion and accessories. A sustainable line of Papanui Estate Woollen pieces that’ll tie into every wardrobe and every occasion.
