Our Story

We’re Sam and Sophie Hurley. Nice to meet you. We run the cutter at Honest Wolf. A third generation farm at Papanui Estate in the North Island of New Zealand.

Just A Couple Of Honest Wolves

We’ve been shearing and caring for sheep ever since we can remember. Our 3,300 hectare property has been thriving for more than 80 years. We hope to keep it alive and well for at least another century or two. 

Papanui Estate Wool is well looked after and sustainably farmed. We have over 25,000 happy, healthy sheep who graciously let us remove over 170 tonnes of wool every year. 

That’s why we’ve decided to design and craft the range of Honest Wolf fashion and accessories. An ethical line of Papanui Estate Woollen pieces that’ll tie into every wardrobe and every occasion. 

With Love

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